Avoiding insider stories in sales presentations is generally a good practice as it helps maintain a professional and focused communication approach. Insider stories, which are anecdotes or examples that are specific to the internal workings of a company or industry, may not resonate with all audience members and can potentially create confusion or disinterest. Consider these two options to avoid the danger of insider stories:
Use Industry-Neutral Examples:
Highlight External Success Stories:
By focusing on customer-centric content, industry-neutral examples, and clear communication, you can create a sales presentation that resonates with a wide range of audiences, regardless of their familiarity with internal company details.
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