Your business or sales audience doesn’t just want information anymore – they want an experience.
Facts on their own are not that compelling until you put yourself in it. Have emotional dialog when speaking to sales prospects or business audiences. A memorized presentation is boring and far less effective than a well-prepared speech where the words just flow. Jhingran said that when speeches or presentations are memorized, the speaker is not in the moment to be aware of his or her emotions and the emotions of the audience. This emotional listening is how good communicators navigate the emotional journey of their audience. He said effective public speakers use the emotional feedback from their audience to determine what is working and which issues need more support. He said this leads to interesting, impactful and effective speeches.
No comments yet.
Leave a comment